The “JOE” crocodile logo represents patience, wisdom, foresight, and survival instinct… Like the crocodile, barbers and the noble art of grooming have been known on our planet since time immemorial.

O U R  H I S T O R Y

HEY JOE! was founded in Valencia, Spain, in 2014 to meet the growing demand of men taking an interest in their personal grooming.

HEY JOE! was created from the dream of Daniel and Juanlu, two enterprising barbers, and David, a biologist with almost 15 years experience in the cosmetics industry, who saw a need to provide modern barbershops with the tools that professionals require in their daily work.

HEY JOE! products were created by barbers for barbers, with a stringent policy of extremely high quality, developing the formulas with the best raw materials available on the market, and hand-made in small quantities to ensure quality and exclusivity.

Passionate about image, great interest and care has been taken in designing the packaging; the “Joe” crocodile logo represents patience, wisdom, clairvoyance and the survival instinct. Like the crocodile, barbers and the noble art of grooming have been known on our planet since time immemorial.

The HEY JOE! brand has been meticulously studied, created and designed with great care. The flagship product, Genuine Hair Pomade, is the first hair pomade to be designed and manufactured in Spain.

If you would like further information about the products or have any questions, please write to hola@heyjoe.es

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